🌅 Engagement & Retention project | Astrotalk

🌅

Engagement & Retention project | Astrotalk

Overview of Astrotalk and the industry

Astrotalk is a spiritual wellness company started in 2017. It provides spiritual wellness related services and products to its users via its website and App like Astrology consultations, Kundli Reviews and matching, supplementary services like Pooja, and products like gems, rudrakash etc.

As of Today more than 20,000 astrologers are active on Astrotalk
Available in 7 Indian languages
More than 2,50,000 minutes of astrology consultation happen on Astrotalk everyday
In FY 2023, It clocked a revenue of around INR 280 Crores with a profit of INR 8.5 Crores

Screenshot 2024-06-20 at 11.46.15 PM.png

Business Verticals Breakdown

Vertical	Share of Revenue	Insight
Astrology Consultations	90%	65% of one-on-one consultations happen via chat, rest via video and phone calls
Live Sessions	5%	Live sessions by astrologers feed into one-on-one consultations As many as 40K people attend live sessions
AstroRemedy	5%	Integration with supplementary services like poojas and physical products like Rudraksh, Gem stones

Revenue Breakdown

Geography	India	International( US,UK , Canada)
Share of revenue	80%	20%

Other insights

As per the current run rate, the company projected a revenue of Rs 650 crore with Rs 100 crore profits for FY24.
80% of the people who consult are under the age of 33.
In FY 2023, it spent INR 0.95 to earn INR 1
Indian religious and spiritual market was valued at $58.56 Billions by EMR Study
At CAGR of 10%, expected to hit $150 Billion within a decade!

Understanding Astrotalk

Core Value Prop of the product
Providing one-on-one astrology consultations and allied services/products with top and qualified astrologers at the convenience of an user

a) One-On-One consultations happen via Chat, Phone call and Video

b)Allied services like Live Pooja is done via video call via AstroRemedy

c) One can order recommended spiritual physical products via AstroRemedy as well

Users has multiple topics and experts segmented according to their requirements
a)Love/Relations
b)Careers
c)Business
d)Health
e)Safety

2.How do Users experience the core value of the product repeatedly?

Users immerse themselves in the spiritual wellness ecosystem offered by the App

a) Getting positive consultations from Astrologers during one-on-one consultations
b) Repeat consultations with Predictions coming true
c) Completing a Live Pooja session via a video call at the user convenience
d) Getting recommended Allied spiritual physical products by an Astrologer and the option to purchase within the app itself

ICP Breakdown

	ICP 1	ICP 2	ICP 3
Age	31 - 35 yr	25 - 30 yr	18 - 24 yr
Gender	Male	Male	Male
Education	Post Gradaute	Graduate	Under Graduate
Location	Delhi	Gurgaon	Dehradun
Employment	Business Owner - Manufacturing	Working Professional	Intern, College student
Income	25 Laks	NA	NA
Marital Status	Married	Single	Dating
Behavioural Traits	Tries multiple solutions before using the final one	Validates advices given with friends	NA
Value Time/Money	Time	Money	Money
Used Astrology before?	Yes	Yes	No
Offline/Online	Offline Mode	Offline Mode	-
How much you spent on the above?	INR 1000	Dont remember	2 days back
Anything you didn't like about it	No way to validate the Authenticity of the astrologers, lot of fakes	No way to validate the Authenticity of the astrologers, lot of fakes	Feel awkward asking for relationship advice
How did you discover Astrotalk	Ads	Ads	Ads
Topics of consultations	Business	Career	Love/Relationships
Most used service	Chat with Astrologer	Chat with Astrolger/daily horoscope, Kundli, AstroRemedy	Chat with Astrologer/ Daily Horoscope/Kundli Matching
Avg amount paid	>INR 100	>INR 1000	>INR 300
How was AstroTalk better than existing/previous solutions	Convenience to choose any astrologer at any time i want to	Convenience of availability	Privacy
Last time used	Few weeks back	3-4 days back	4-5 days back
Frequency	Once in 2/3 weeks	2-3 times in a week	1 -2 times in a week
What can Astrotalk improve?	Reduce the amount of cross sells in consultations and focus more communication	Take more detailed inputs to create consistent predictions across the platform	NA
JTBD	-Get logical and consistent explanations of business events related to astrology and take business decisions accordingly	Get certainty about the financial health career wise	Get insights on their future with partner Get confidence
Type of User	Casual	Power	Core
Did the Astrologer recommend you a physical product	Yes	No	Yes

Natural Frequency of the Astrotalk's core product

Type of User	Casual User	Core User	Power Users
Frequency	1 - 2 times every 2/3 weeks	1 -2 times every week	3-5 times every week
Goal	Get a solution for immediate problem at hand	Wants a good consultations from a persistent problem, doesnt come come immediately	Uses multiple services for end to end spiritual requirements
Time Spent	Usually takes a single session of 10 minutes	Can take 2 sessions per usage , 20 - 40 Min session	3-4 session per usage, 40 - 60 Min session

Type of User

Casual User

Core User

Power Users

Frequency

1 - 2 times every 2/3 weeks

1 -2 times every week

3-5 times every week

Goal

Get a solution for immediate problem at hand

Wants a good consultations from a persistent

problem, doesnt come come immediately

Uses multiple services for
end to end spiritual requirements

Time Spent

Usually takes a single session of 10 minutes

Can take 2 sessions per usage , 20 - 40 Min session

3-4 session per usage, 40 - 60 Min session

5. Does AstroTalk have other sub-products? What is their natural frequency like?

Sub Product	About the Product	Product's Core Value Prop	Main App/Outside	Casual User frequency	Core user frequency	Power User frequency
Daily Horoscope/Free Kundli/ Kundli Macthing	Basic regular use astrology service	Day-to-Day Update about Personal Astrology	Main App	1 -2 times every week	3-4 times a week	Daily
Live	General Live sessions on Certain Topics	Allows users to experience initial consultation without paying upfront	Main App	Once in 1 - 2 months	1-2 times in 1 month	7-8 times in 1 month
AstroRemedy	A Mall of allied astrology physical products and services - Amazon of Astrology	Get multiple range physical products like Rudrakash, Gems and special Pooja services recommendations inside the App itself	Main App	Rarely	Once a month	3-5 times a month

6.Engagement Framework for the product

For Astrotalk, Depth-based engagement framework is the best framework to be applied as the core value prop is experienced greatly increasing both retention and LTV as user spends more time per session with Astrologer on the product.

Selection Parameter	What does it mean?	What to evaluate	Selected
Frequency	How often the product is used	No of consultations taken	Yes - Secondary
Depth	How much time is spent	Time spent per consultation	Yes - Primary
Breadth	How many allied services/features are used	Interaction with other service/products	No

Arriving at the best engagement framework

2️⃣ Frequency : No of consultations taken denotes the frequency however , if time spent per consultations is low, it would take more time of the user to experience the core value prop.
However, Frequency in AstroTalk's case feeds into depth as user is trying to cross verifying the genuineness of advice given by doing several consultations with different astrologer - Hence a secondary engagement framework
1️⃣ Depth : For the user to experience the core value prop from the product, its imortant to spend enough time per consultation to feed in the right inputs which are necessary for the astrologer to give the best predictions. The more time a user spends, the more info he is able to feed which in turns gives the predictions that the user can highly expect to happen turning into this a delight!

What Makes Someone an Active User?

🤸‍♂️ Actions that make someone an active user for AstroTalk

Booking and completing a one-on-one consultation with an Astrologer
Attending Live sessions and booking a one-on-one with the particular astrologer taking the live session from the book now feature inside the live session
Books a supplementary service like pooja/ physical products after a recommendation from the Astrologer

Customer Segmentation

Usage Based Segmentation : Primary

Reason of segmentation : The reason of choosing usage based segmentation is increase the engagement rate per type of user, the framework as selected is Depth, which requires user to spend more time per session on the app. Hence user needs to be pushed/nudged/rewarded to increase the time spent per session to move into the higher category of user i.e Casual -> Core-> Power.

User Type	Criteria	Features Valued the most by User	ICP Affiliation
Casual User	Uses 1-2 times every 2/3 weeks 10 min per consultation Basic chats with Astrologer	Chats with Astrologer	ICP 1
Core User	Uses 2-3 times every week 20- 40 min per consultation , 2 consultations per usage Chats/Video calls and Live sessions with Astrologers	Chats/Video calls, Daily horoscope, Free Kundli	ICP 3
Power User	3-5 times every week 40 - 60 min per consultation, 3 -4 consultations per usage Chats/Calls, Live sessions and AstroRemedy	Chats/Video calls, Live sessions, Astro Remedies and allied spiritual services/products	ICP 2

ICP/ Persona Based Segmentation : Secondary

Reason of segmentation : 80% of revenue generated comes from One-On-one consultations i.e chat/video/calls with Astrologer. The goal of this segmentation is to feed into the primary segmentation by increasing the varities of topics that could be consulted upon based the ICP which in turn will lead to more time spent per session.

ICP Type	Criteria	Features Valued the most	Frequency(Compared to each other)
18 - 24 year old, Graduate	Topics of consultations Love/Relationships 10 - 20 mins per consultations	Chat with Astrologer, Daily Horoscope, might try Love Spells 🥴 - Dedicated categories of Relationship advice	High
25 - 30 year old, Working Professional	Topics of Consultations Career, Wealth , Marriage 10 - 20 mins per consultations	Chat /Video call with Astrologer, Kundli matching - Dedicated categories of Career advice	Mid
30 - 35 Year old, Business Owner	Topics of Consultations Business, Wealth and Health 10 - 20 Mins per consultations	Chat/VC with Astrologer, Daily Horoscope, - Dedicated Categories of Wealth/Health adivce	Mid

Engagement Campaigns

Campaign 1 : AstroLove Season

	Details
Segmentation	ICP - 18 - 24 year old, Graduate
Goal	Focus : Increase depth of engagement for the ICP Encourage users to take part in special categories like Love HoroScope, Love Kundli Match , and one-on-one consultations with Love/Relationship experts
Pitch/Content	Header content : Will she become the Geet of your story? Match your Love Horoscope now and see the secrets of love success Guruji has made for you! CTA : The main push/email notification header/subject will be the above one. CTA being "Match Your Love Horoscope"
Offer	Match your love horoscope with your partner ,and get a score card to share with your partner as well with full privacy! Bonus : Get a limited time 10 min free session with the best Love/Relationship Astrologer
Channel	Primary : In- App Pop up, Push notification and WhatsApp Blast Secondary : AdSpace on Dating Apps
Frequency and Timing	Main offer : Target users on Mid week and Weekends, with reminders of their free session about to expire between the time frame using a pop widget Special Occasions : During Valentine week, the frequency and reminders could be daily
Success Metric	Percent of users completing Love horoscope Percent of users taking 10 min free session Percent of users continuing a paid session Avg time spent per session of a user pre-campaign and post campaign
Why will it work?	Insights : With the ICP's most used service being Love/Relationship consultation, its important to offer user a free/sneak peak advice to their relationship journey rather than pushing them directly to paid consultation. The chain effect here will be increase in the depth of engagement by the ICP Source : Astrotalk most used service are Love/Relationships and Wealth

Campaign 2 : Kaun Banega Crorepati by AstroTalk

	Details
Segment	ICP : 25 - 30 Yrs, Working Professional
Goal	Focus : Increasing Depth of Engagement for the ICP Encourage users to take part in special category astrology sessions around Wealth and Career Building, focusing on one-on-one consultations as end goal
Pitch/Content	Header Content : Use Guruji's Income Predictor! Know when will your income grow to great heights! CTA : Predict your income now! Income predictor would basically be a personalized campaign taking inputs like DOB and time, with occupation and Rashi Horoscope
Offer	Use income predictor to get a specialized calendar of your income growth made by top astrology experts! Bonus offer : Get personal insights of Do's and Dont in a Free 10 min session with the top astrology experts
Channel	In-App pop-up, push notification, and email
Frequency and Timing	Heavy broadcasts during the end of the months, while maintaining nudges every 4 days. Special Occasion Timings : Corporate Appraisal Cycle times ( May - June )
Success Metric	Percentage of users using and completing Income predictor Percent of users taking 10 min free session Percent of users continuing a paid session Avg time spent per session of a user pre-campaign and post campaign
Why will it work?	Insights : With ICP's most used service being Wealth and Career consultations.,its important to offer user a free/sneak peak advice to their wealth/career journey rather than pushing them directly to paid consultation. The chain effect here will be increase in the depth of engagement by the ICP

The above two campaign follow the broad call of making the user experience value prop of the product by increasing depth of engagement i.e time spent on the app

Campaign 3 : AstroTracker

	Details
Segmentation	Casual User
Goal	Move to Core users by increasing depth of engagement by two methods : Free products and Paid sessions
Pitch/Content	Header content : Track your astrological journey using personalized insights and key milestones CTA : Track your journey
Offer	The user is encouraged to first spend more depth in Astrology as a topic in general by engaging them in free products frequently and consistently. Track daily milestones of your zodiac signs and rewarding by free 10 mins sessions with dedicated experts
Channel	In-app pop up, push notifications, WhatsApp
Frequency/Timing	Daily tracking with weekly milestone achievements
Success Metric	Percentage of users opting to track journey Percentage of users tracking daily updates with tracker Percentage of users completing weekly milestones Percentage of users taking free 10 min session Percentage of users continuing paid sessions Avg time spent per session pre and post campaign
Why will it work?	Insights : Pushing a casual user who might just be discovering astrology to paid session wont give him delight moment unless the basic astrology education and insights are given to him. The user needs to be nurtured well before asking them to pay!

Campaign 4 : AstroMember : A premium membership

	Details
Segmentation	Core User
Goal	Move to Power users by increasing depth of existing service used, i.e time spent per consultation on one-on-one consultations and live sessions by creating personalised experience (PS : There is a cap on no. of session a user can take in a week, as consultation's output can only be realised and acted upon in a set time frame according to astrologer)
Pitch/Content	Header Content : Experience personalised astrology perks with our limited no. of premium memberships CTA : Grab Free Access!
Offer	Offer users a 7 day free trial of membership which covers guided astrology session covering different aspects of life events acc to users age and guided remedy sessions to complete the cycle. Exclusive invites only live events from the Top Astrology experts in India , Get priority access to consultations with Top Rated astrologers, special invites to Maha Yagaya/Pooja sessions of special ocassions) Bonus Offer : Offer Membership at 40% discount to those completing 7 days free trial
Channel	In-App Pop Up, Push Notification, WhatsApp
Frequency/Timing	Target Users once every week, with their free access being limited to grab within 24 hours
Success Metric	Percentage of signs up for free access Percentage of users attending exclusive events and tracking guided sessions Percentage of users signing up for paid membership Avg time spent of a core non member vs core member
Why will it work?	Insights : At scale, what AstroTalk is missing is personalized user experience which is core to engagement for this product.

Campaign 5 : AstroVaani : An Astrology Learning Series

	Details
Segmentation	Power User
Goal	Creating Power users as ambassadors and WOM Distribution Channel for AstroTalk ( Since a Power user is spending the maximum time a sane person would on an astrology app, and there is a cap on no. of sessions one could potentially take, We keep power user hooked to the platform , by now allowing them the main seat and in the process also acting a referral channel)
Pitch/Content	Head Content : We see a Bright Astrologer in you! Learn Astrology from Top Experts! CTA : Click here to know more!
Offer	We encourage power user to learn Astrology from top experts to increase their knowledge and trust on Astrology which creates a cycle of more indepth one-on-one consultations with Astrologers. Caveat : There is an possibility of power users dropping the key action in favour of learning astrology Solution : Give a sneak peak of the class by giving access to 1 lesson, however access to all lessons is a invite only to those who has completed x amounts of minutes of consultation on AstroTalk and unlock the full course with a special discounted price
Channel	In-App Pop up, Push Notification, WhatsApp
Frequency/Timing	Daily - in App widget with a timer showing time left to grab free lesson
Success Metric	Percentage of users completing Free lesson Percentage of users completing x amounts of consultations Percentage of users buying the course Time spent pre campaign vs post campaign
Why will it work?	Hypothesis : A power user is assumed to spends a lot of time on astrology off the app as well and might have an interest to study more of it.

Understanding Retention among Astrotalk's users

Current Retention Rate for users of AstroTalk

Stats	User	Percentage	Source
D0(Total no of users till date)	30 Cr	100%	Source
Daily App Downloads	40,000	0.13% of D0	Source
D1 ( Next day retention)	12,000	(30% of Daily App Downloads)	Source
DAU	4,50,000	1.50%	Source
MAU	25,00,000	8.33%	Source
Monthly Paid Users	5,00,000	1.67%	Source

Due to low data available, I am using Family and Relationship Apps as the closest substitute which have the following Retention Rates

D1 retention : 17.87%
D30 retention : 5.18%

Analysis 😀

Astrotalk has a well higher D30 retention compared to the industry standard

When does the Retention curve Flatten?

Given:

Next day retention (D1): 30% of daily downloads
Monthly Active Users (MAU): 8.33% of total users till date

Assumptions Taken :

D1: 30%
D7: 15% (Approximately 50% drop from D1)
D30: 8.33% (Approximately 50% drop from D7)

Based on above data :

D0 to D1: 30% retention
D1 to D7: 50% decrease from D1 to D7
D7 to D30: Another 50% decrease from D7 to D30

D7 Retention : Assuming 30% of .5 = 15%
(Assuming 50% users remain from D1 to D7)
D15 Retention :
To find D15, we can interpolate between D7 and D30:
D15 retention ≈ 12.68% ( Used Assumption with GPT based on the D7 and D30 numbers)
D30 Retention : 8.33%

Retention Rate vs Timeline.png

Based on the chart, it is likely that the retention curve will flatten after d30, supplemented by user calls where user tend to stick to app post 30 days higher than other

Which Channels drive the best retention ?

In App notification and push notification drive the best retention with personliased campaigns .
The ability to push custom notifications based on ICP and type of users with attracting hooks makes the user to come back and retains the user. The customer journey through in-app notifications could be more user tailored. Based on the user feedback of 10 people, most people engaged on the Astrologer App.

However to keep the experience spam-free , the push on channels should be made at Astrology-friendly timeframes

What sub features/products drive the best retention.

Live Session on Astrotalk drive the best retention apart from the core features/products.
As high as 40K users attend hour long live session getting their generic questions answered by the astrologers specially for casual/core users. It also contributes 5% to overall revenue
Daily Horoscope on Astrotalk also drive regular retention for engaged users who come back daily to check out their Horoscope for the day. This attracts and retains users across segments esp for casual users
AstroMall/AstroRemedy : Drives the best retention for Power users who want a complete suite of astrology from services to products, also contributes to 5% to overall revenue

Understanding Churn for AstroTalk Users

Top Reasons for Churn 🛑

Based on user research insights and secondary research, here are the key factors contributing to churn on AstroTalk

Voluntary Reasons

High Pricing: Many users feel that the consultation sessions are too expensive in terms of per min charge , while low if done for 10 minutes but too high if done for 60 + minutes. This high cost can deter users from continuing to use the app regularly.
Inconsistent Quality/Did not get results: Some users have experienced difference in the quality of astrologers. They mention that while some astrologers provide insightful and accurate readings, others do not meet their expectations, leading to dissatisfaction. Different Astrolgers give different predictions
Lack of Free Services: Users have noted that the limited availability of free services or trials makes it tough to figure out whether a paid session would be worth it.
Generic Predictions: A number of users felt that the predictions and advice provided were too generic and did not cater specifically to their personal situations, reducing their perceived value of the service.
Customer Service Issues: There have been complaints about inadequate customer service. Users mentioned long response times and unhelpful support staff, which impacted their overall experience.

Involuntary Reasons

Stopped believing in Astrology : some users had just stopped believing in Astrology as a concept.
A scam industry : Some of the users have this notion of the industry being a scam.
Better Alternatives in the offline space : Users mentioned in the primary research that they had moved to an offline astrologer who even though costlier was more detailed.

Negative Actions to look out for

All Users

Fall/Stall in Number of consultations taken: A decline/flatlining in consultation taken
Rise in Low Ratings : Low Ratings given to consultations
High Volume of Support Tickets: A surge in customer support queries.
Reduced Engagement with Gamified Features: Drop in users engaging with AstroTracker, AstroVaani campaigns
Feedback Patterns: Regular negative feedback or suggestions.
Fall in Number of Free features usage : Daily horoscope,Free Kundali etc
Fall in time spent per consultations : users not opting for larger time slot sessions
Snoozing App notifications : Rise in no of users snoozing app notifications

Power users in danger of becoming core users

- Fall in the purchase of allied services/products on AstroRemedy
- Fall in the variety of consultations taken
- Fall in the no of live sessions taken
- Fall in the duration of avg time spent per consultation

Core Users in danger of becoming casual users
- Fall in the duration of avg time spent per consultation
- Stopped using sub features like Live sessions, Free features
- Only using the app to solve a problem faced recently ( 2-4 days back)
Casual Users in danger of churning

- No consultation done for more than 3 weeks
- No response to WA broadcasts/push notifications
- Deleted his stored kundli information
- Went in the process of account deletion
- Has muted all apps notifications

Analysis resonates with the primary and secondary research done!

Resurrection Campaigns

Campaign 1 : Your AstroClock has changed!

	Details
Segment	Churned Users who haven't used the app for more than 30 days
Goal	Encourage user to perform a key action with minimal friction Key Action : Input DOB and Time and check Daily Horoscopes
Pitch/Content	Head content : The sun and moon signs are calling you back! See what has changed in your zodiac signs since the last time! CTA : Check Changes in my sign!
Offer	Offer the churned user to show personalised timelines of key events for their zodiac signs at different time intervals and potential positives they missed by not aligning the actions with predictions
Channel	WhatsApp Broadcast, Push notifications
Frequency/Timings	End of week
Success Metrics	Percentage of churned users coming back to platform Percentage of churned users putting info for Horoscope Percentage of churned users reading personalised reports
Why will it work?	Insights : The nudge for churned user has to be to make them take the most basic free tool of AstroTalk with minimal nudge

Campaign 2 : Your Personal Panditji

	Details
Segment	Churned users who were active for last 3 months but haven't used the App for more than 15 days
Goal	Encourage user to perform one key action with minimal friction
Pitch/Content	Head content : (Astrologer's Name) is worried about you! Panditji has created your personalised free zodiac report! CTA : Take a free session now! (Astrologer's Name : Most Consulted Astrologer by the user)
Offer	Encourage users who were regularly active before to take a free session with their most consulted Astrologer by sharing them a free zodiac report that contains remedies the user needs to take to avoid problems!
Channel	Push notifications, WhatsApp Broadcasts
Frequency/Timings	Every 7 days
Success Metrics	Percentage of churned users taking a session Percentage of churned users downloading the detailed zodiac report
Why will it work?	Insights : The most common churn reason found was generic advice given by astrologers which resulted in churn. While these users were active and even paid for consultations, its important to pull them back using personalised consultation hooks and sessions

Campaign 3 : EURO CUP 2024 - Predictions Challenge

	Details
Segment	Casual users in danger of churning
Goal	To keep casual users retained by encouraging them to spend more time on the app, and avoiding cancel flows
Pitch/Content	Head Content : Predict and Win! CTA : Select your team now! CTA 2: Check zodiac signs of your favourite Players! CTA 3: Listen to what top experts are saying????!!!!
Offer	Offer users free credits that can be used for one-on-one consultations and make them engage in the app again
Channel	Push notifications, Social Media like IG, Twitter
Frequency/Timings	Mid Week, usually before 7pm (start of any EURO game)
Success Metrics	Percentage of casual users selecting their team
Why will it work?	Insights : Casual users who are about to churn need to be rewarded to make them experience the core value prop again however the pull needs to be a international event that makes it interesting

Campaign 4 : AstroLive is here!

	Details
Segment	Core users at risk of turning into a casual user
Goal	Encourage user to perform key actions with minimal friction to keep them retained as Core Users Key action : Attend a Live QnA session
Pitch/Content	Head Content : Guruji is answering any question Live! Ask one-on-one question to Guruji \| Only for limited users ! CTA : Jump to Live session
Offer	Offer an exclusive live session where astrologer would answer key questions of users and offer a free 20 min one-one-one consultations
Channel	Push Notifications
Frequency/Timings	End of every 2 weeks
Success Metrics	Percentage of users attending live session Percentage of users taking free session Avg time increase in per consultation pre and post campaigns
Why will it work?	Insights : Live session are the lowest pull friction that feed into one-on-one consultations. Core user also must be brought back to first experiencing core value prop of Astrology in General through live session and put trust in Astrologers as well

Campaign 5 : AstroPrasad : A complete package of spiritual wellness

	Details
Segment	Power users at risk of turning into a core user
Goal	Encourage power user to be engaged in depth as well as breadth of products with minimal friction
Pitch/Content	Head Content : Guruji has made a Special Prasad just for you! There are lots of in it! CTA : Open your Prasad now!
Offer	Encourage and allow power users to experience the depth and breadth of products by AstroTalk by building personalised packages of complete services. Offer Detailed Zodiac reports, Horoscopes, Kundali Dosh, and remedies of physical products based on insights from previous one-on-one consultations. (Eg : PitDosh Prasad : Includes preventive actions and remedies like Rudrakash, copper material, sacred rings and stones tailor made according to the insights of Zodiac reports, Kundali and Horoscopes along with followup guided sessions with Astrologers) Offer this as a discount esp on physical products This reduces the time spent on assortment of products by user.
Channel	In-App Notification, Push Notifications
Frequency/Timings	Every Weekend
Success Metrics	Percentage of Power users subscribing for complete package
Why will it work?	Insights : Power user needs to take preventive remedies and post remedies to experience the core value prop of complete one-on-one consultation, however we need to make sure he spends less time the Do's and Don'ts of remedies and assorting them and more time taking them.